I’m sorry, do we know each other? Uh, this is awkward. Let me reintroduce myself. Bonjour, I’m Phoebe, an absolute dorkface who has not partied it up in the blogosphere since a very mortifying August 2013.
I know what you’re thinking. Did aliens abduct me? Did I finally manoeuvre that life transplant with Beyonce? Did I fall into a newly discovered, Carrie Diaries-induced television coma? No, no, and … no comment. Deplorable excuses aside, I’m baaaack. I’m going to take you to the blogging candy shop. I’m going to let you lick my blogging lollipop (what? Okay, this metaphor needs to stop). Today’s temperature here in Melbourne is a blistering, brain-melting 44 degrees and it seems all my body can manage is to eat its weight in Frosty Fruits and type sweet lil nothings into the Internet’s ear.
Naturally, there have been a billion and two topics to discuss since August 2013: the treatment of asylum seekers, boycotting the Sochi Winter Olympics, our brand spanking new PM, that disturbing fad of pairing Nikes with jeans to name a mere few. Most recently, Lena Dunham’s hipster baby Girls Season 3 was birthed to the world, and while I journo-gasm at the thought of a lengthy discussion about Hannah Horvath’s nudity, the last thing the Internet needs is another opinion on Girls. But what I have noticed as being the flavour of the month is neknomination,. Or, as I should write, #NEKNOM (#badass #yolo #haiboyz #etc).
The highly academic and trustable Urban Dictionary defines neknomination as
“a grand tradition, with origins dating back to Mesopotamian time, in which a neknominator has the honor (after posting a video of themselves sculling/chugging whatever alcoholic beverage the have available to them) of calling out or “#neknominating” in conjunction with a Facebook tag two others to sculling/chugging an alcoholic beverage. Scholars say the first of the modern era neknominations started with a naval officer in a submarine sinking to the bottom of the Mariana trench and with his last means of communication he had, he #neknominated Will Smith and The KFC Colonel. If you’ve got one, scull a BEER ya pussy.”
If your Facebook feed is anything like mine you will know exactly what this is referring to. If not, essentially, people are uploading a video of themselves chugging alcohol as fast as they can onto social media, then proudly tagging two other friends to do the same. Yes, it’s as ridiculous as it sounds. I found this one quickly on ye olde Tube de You. It’s probably one of the most obtuse ones out there:
Yes, that person really exists. Now, I don’t like to think of myself as the kind of gal who would poop a party by hiding all the pina coladas, smashing an iPod dock pumping Jay-Z, or sitting on the birthday cake. It’s important to be pro stuff, not anti stuff. But I’m putting on the Granny pants for this one. WHY IS THIS A THING? I will fiercely defend my Generation Y co-people until the day I cark it, but this really is an insanely stupid trend that bears zero reason to even vaguely exist. Neknomination is concrete proof that Australia’s binge drinking culture is not just socially acceptable- it’s a social expectation. We can all sheepishly raise our hands and admit we’ve necked a bev or two as part of a drinking game with pals, or skolled the Kings cup one too many times, but boasting about it on social media just takes it to a whole new level where people seek validation for consuming alcohol. By “neknominating” somebody, this game suggests that drinking beer isn’t so much a way to treat or even socially lubricate yourself, it’s a way of showing that you are “man enough”. Chugging a beer no longer means skolling the rest of your glass quickly before the pub closes, or as an ultimate dare- it’s an assertion of masculinity, strength, and that highly-sought-after “cool” factor. What’s more, the process of tagging your friends to join in on this task on social media escalates peer pressure to such a humongous height that if someone resists, they’re not only shunned by their friends, but by the entire online sphere too. It’s not a harmless way to share a bev with your buds- it’s a fully-fledged competition. What did that Urban Dictionary definition say again? Oh yeah. “If you’ve got one, scull a beer ya pussy.”
It’s highly improbable that inhaling one lone beer will kill you, but when we put this game into the scale and context of Australia’s alcohol-worshipping binge drinking culture, it’s really not something that any of us should be endorsing. A couple of bevs after work followed by few hours of drinking games with the lads, then a drunken #neknom dare? That’s the kind of picture Neknomination paints for me here in Australia, not just one standard drink being consumed in lightning speed. In this way, a cheeky #neknom may easily lead to a range of seriously dangerous, drunken situations. Immediate issues of alcohol poisoning, choking on your own vomit, or even just the insanely painful hangover the next morning could make way for more concerning risks- the link between cancer and excessive alcohol consumption being just one of many. Having had to call an ambulance recently myself because a friend of mine got far too wasted and was having trouble staying conscious or communicating, I can tell you personally that getting obscenely drunk isn’t always sunshine and rainbows.
Health issues aside, what also comes to my mind with this neknomination trend is the number of unfortunate future consequences for all these bright-eyed and bushy-tailed beer chuggers. One can only imagine the kind of reactions potential employers might have when they stalk their candidate’s Facebook wall to make sure their lives are vanilla enough to be hired, only to find a year-old viralvideo of them chugging a beer alone in their undies, or while driving, or, as that seriously gross guy above was, to the applause of friends out of a toilet bowl (classy). Let’s just say the likelihood of that unhygienic lad getting that coveted position at KPMG might as well be flushed down the loo along with the Carlton they were trying to skoll.
It’s a pleasure to go out for a night on the turps in a dirty pub every once in a while, but this notion of competing with mates to neck as much alcohol as possible for the “glory” of the internet is just another byproduct of the increasingly destructive binge drinking culture we are immersed in. I’m not trying to be Senior Constable of the Fun Police here, but it doesn’t take a sip of an Asahi to see that this Neknomination trend is an embarrassment to all of us twentysomethings on this alcohol-marinated island we live on.
If that wasn’t convincing enough, how about a video of our former Prime Minister Bob Hawke doing a neknomination too? Yes. For real.
Really, Australia? REALLY?